Ask Michelle Lee
Founder of Better Money EQ
a content creator, money coach, and storyteller who retired from the hustle at 35. After building a successful 15 year career in financial advisory and reaching the pinnacle with Top of the Table recognition, I chose to step off the treadmill and redefine what success means on my own terms.
Today, I help others rethink their relationship with money and life through content that’s honest, relatable, and purpose-driven.
Through my platform @askmichellelee and my coaching brand @bettermoneyeq, I share stories, life lessons, and practical wisdom to inspire people to live with intention — not just ambition.
I’m Michelle Lee —
After spending 15 years in the finance industry-including being named Financial Adviser of the Year, Asia—
I realised that real freedom isn't about how much you earn. It's about whether your life and work feel like you.
Today, I guide others who are tired of the hustle culture to build intentional careers and personal brands rooted in authenticity. Through a blend of money psychology, self-awareness, and digital strategy, I help individuals show up online with clarity and confidence -without burning out or compromising their values.
At @askmichellelee,I share relatable stories about life, money, and redefining success — through daily vlogs, reflections, and everyday moments of choosing a slower, more intentional life.
From money mindsets and silent quitting to honest thoughts about modern success, I bring people behind the scenes of what it really looks like to walk away from the hustle and live life differently.
On Instagram, I document my days with vlog-style content — simple, honest, and real. Whether it’s folding laundry, coaching clients, or sharing what I’ve learned about money and freedom… it’s all about living well, not just working hard.
My goal is to help others feel seen, and remind them that success doesn’t have to mean constant striving.
On Threads, share raw, relatable stories and thoughts about money, mindset, and life in transition.
It’s where I connect with people through everyday reflections — the kind that make you pause, laugh, or feel a little less alone.
I've collaborated with industry leaders like PropertyGuru, MoneyHero Group, Seedly, SingSaver, Visa, Klook, PepperstoneFX, Creatory, SquirrelSave, and Forex.com-creating impactful, values-aligned campaigns that resonate with today's conscious consumers.
My partnerships are guided by:
Authenticity: I only work with brands I believe in.
Purpose: Every collaboration must align with my mission of intentional living and financial empowerment.
Results: I care deeply about driving real connection and delivering meaningful outcomes.
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